Zumba Gold® classes target the largest growing segment of the population: the older adult. It takes the Zumba formula and modifies the moves and pacing to suit the needs of active older participants and those just beginning their fitness journey. What stays the same are all the elements our fitness-parties are known for: the celebratory atmosphere, the zesty Latin and world rhythms, and the sheer vibrancy of the experience. And that’s exactly what this segment wants: camaraderie, excitement and fitness as a regular part of their weekly schedule. On the go and ready for adventure, this new wave of retiring baby boomers account for 28 percent of the population and 40 percent of total consumer demand – spending $2 trillion in goods and services each year. With Americans over the age of 65 expected to double to an astounding 70 million by the year 2040, one in four Americans will be an older adult – and a perfect fit for Zumba Gold class!
